Recreational Equipment, Inc.

Part of the United Nation’s Sustainable Development Goals Series produced by TBD Media.

In this short film, we delve into the unique business model of REI Co-op, a company that prioritizes purpose over profits.

As a co-op, REI works in partnership with its 18 million members to create a sustainable future and have a positive impact on the things they are passionate about.

The film highlights REI's approach to responsible production and consumption, which involves making quality, long-lasting gear and apparel, manufacturing it sustainably, and maximizing the lifespan of every product.

Join us as we discover how REI's co-op model is making a difference in the world of business.

‍